How and why crowdstorming works

iDeeter is a collaborative ideas sharing tool. It eliminates the geographical, social and organisational constraints associated with traditional brainstorming, maximising reach. It harnesses the collective wisdom of crowds and through gamification and the use of rewards generates higher volumes of better ideas and insights than traditional methods.

iDeeter has been designed to...

  • Be fun, simple and intuitive
  • Take advantage of gamification and best practice innovation management
  • Leverage the power of social networking

It has been demonstrated that iDeeter...

  • Increases the number of ideas generated per participant
  • Improves the quality of ideas generated
  • Promotes engagement, improves ideation and accelerates implementation


iDeeter was fun, engaging and resulted in some instant ideas to consider for development of the business. Maria Ming, Eldon Insurance